EXECUTIVE, PROFESSIONAL AND CORPORATE POSITIONING
Originated, drove internet search engine optimization campaign, and moved company position from negative to 90% positive in most popular online rankings.
Enhance and differentiated corporate image: Created, developed and led anniversary campaign for company, brand and shareholders. ROI 4,500%, all media tonality positive, received 17 top industry awards.
Successfully developed and launched communications for corporate acquisitions, established and new brands/products, including purchase of GREY GOOSE vodka and ST-GERMAIN elderflower liqueur.
Creative development of campaigns with branded content, programming for online and broadcast to meet strategic objectives and mitigate issues
Secured National Geographic feature on making BACARDI rum, aired repeatedly in 166 countries, boosted image and sales.
Trained hundreds of executives, professionals, brand representatives for media interviews in print, tv, online and radio.
Top executives in high profile tech business to mitigate investigative report by international news agency
State of Florida Republican Party Chief - resulting in landmark win
Instructor for key “campaign school” for political candidates
Gubernatorial candidate in Texas
Global spokesperson for the Bacardi operations in more than 150 countries, handling more than 500 inquiries annually on company, acquisitions, brands and political.
Rehabilitated image of former top US attorney.
Established U.S.’s former most powerful trial attorney after imprisonment in new cause in national and international media.
CHANGE MANAGEMENT COMMUNICATIONS
Built high-impact change management programs during seven global CEO transitions in 12 years resulting in greater employee acceptance.
ON AIR SEGMENTS
Positioned professionals as experts in top publications and on national and international news networks, achieved more than 1,000 on-air interviews in first three years alone.
CRISIS AND ISSUES COMMUNICATIONS
Developed industry-leading process for rapid issues mitigation globally. Handled Cuba, political, brand, operations, recalls, regulatory and financial issues. Contained negative information and killed negative stories.
Strategic, creative use of third parties in governmental affairs campaign resulted in swift, positive results.
CORPORATE SOCIAL RESPONSBILITY
Built corporate image: Conceived and lead current multi-year Sustainability Campaign touching on every aspect of company. Achieved media target in record time and turned around image with governmental regulatory bodies.
Utilized innovative social media platform and broke down silos, offering all employees equal and timely access to information.
Multi-awarded for employee engagement.