EXECUTIVE, PROFESSIONAL AND CORPORATE POSITIONING

  • Originated, drove internet search engine optimization campaign, and moved company position from negative to 90% positive in most popular online rankings. 

  • Enhance and differentiated corporate image: Created, developed and led anniversary campaign for company, brand and shareholders. ROI 4,500%, all media tonality positive, received 17 top industry awards.

BRAND COMMUNICATIONS

  • Successfully developed and launched communications for corporate acquisitions, established and new brands/products, including purchase of GREY GOOSE vodka and ST-GERMAIN elderflower liqueur. 

  • Creative development of campaigns with branded content, programming for online and broadcast to meet strategic objectives and mitigate issues 

  • Secured National Geographic feature on making BACARDI rum, aired repeatedly in 166 countries, boosted image and sales.​

MEDIA TRAINING

  • Trained hundreds of executives, professionals, brand representatives for media interviews in print, tv, online and radio.​

  • Top executives in high profile tech business to mitigate investigative report by international news agency

  • State of Florida Republican Party Chief - resulting in landmark win

  • Instructor for key “campaign school” for political candidates

  • Gubernatorial candidate in Texas

SPOKESPERSON

  • Global spokesperson for the Bacardi operations in more than 150 countries, handling more than 500 inquiries annually on company, acquisitions, brands and political.

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RESULTS

IMAGE REHABILITATION

  • Rehabilitated image of former top US attorney.

  • Established U.S.’s former most powerful trial attorney after imprisonment in new cause in national and international media.


CHANGE MANAGEMENT COMMUNICATIONS

  • Built high-impact change management programs during seven global CEO transitions in 12 years resulting in greater employee acceptance.

ON AIR SEGMENTS

  • Positioned professionals as experts in top publications and on national and international news networks, achieved more than 1,000 on-air interviews in first three years alone.

CRISIS AND ISSUES COMMUNICATIONS

  • Developed industry-leading process for rapid issues mitigation globally. Handled Cuba, political, brand, operations, recalls, regulatory and financial issues. Contained negative information and killed negative stories.​

  • Strategic, creative use of third parties in governmental affairs campaign resulted in swift, positive results.

CORPORATE SOCIAL RESPONSBILITY

  • Built corporate image: Conceived and lead current multi-year Sustainability Campaign touching on every aspect of company. Achieved media target in record time and turned around image with governmental regulatory bodies.

EMPLOYEE ENGAGEMENT​

  • Utilized innovative social media platform and broke down silos, offering all employees equal and timely access to information.

  • Multi-awarded for employee engagement.